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This one is also off 75. It is another bank advertising business acounts with them. It is aimed at small business. Unlike the other bank, it shows no rates.
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This billboard is off 75. It is targeting those in need of a checking acount. It is also is trying to get custumers from other banks since they advertising their rates.
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This ad is off I-94 close to the cities. It is most likely aimed at commuters and those in need of a 3G network
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This ad is located off Division St. It is aimed at those who recently lossed a love one.
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This billboard is located outside Clearwater, MN on I-94. The target is probably old people!! Just kidding. Probably travelers who want a family-style setting and low prices. Seems like a cute little place.
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This road sign is located in I-94 west outside Monticello, MN. It gives weary travelers options of where to eat, letting them know what sorts of restaurants are off the next exit.
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This billboard, located on I-94 West, is advertising a sit-down restaurant. Folks driving into St. Cloud to do some shopping might consider having lunch or dinner here.
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This advertisement is painted onto the windows of a Perkins restaurant. It's target is the person who has kids and wants to save a little money.
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This is another highway sign just outside Rockfor, MN. People who like to have farm fresh foods and save money, too would respond to this cute little ad.
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This sign for fresh beef is located on Hwy 55 East in Rockford, MN. It's targets are those who would like a large quantity of fresh, natural beef and would like to have it processed into their favorite cuts to freeze so it lasts a long time. The type of peson who would like this probably does this on a regular basis..
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This sign is for a berry farm where you can pick your own berries. The target here is someone who likes fresh foods and also would like to spend a relaxing afternoon outdoors.
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This ad for Dominos is located in Maple Grove on I-94. The restaurant is located near a gas station and several other food and beverage establishments. The idea is to inspire people to grab a bite to eat after they fill up their car.
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This Culver's sign is located on Hwy 55 in Buffalo, MN. Underneath the sign, there is a digital marquee that is meant to alert passers-by of the yummy flavor of the day.
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Wendy’s Billboard is located on Hwy 10 in St. Cloud, targeting commuters, travelers and children with low price burgers and a convenient stop at the next exit. This is the third example of advertisements targeting spontaneous decision making.
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Perkins Billboard is located on I-94 East, West of Clearwater. Targeting early morning travelers and commuters, placing the idea of breakfast in motorists minds less than a mile before the ramp required to exit for Perkins.
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McDonalds Billboard located in the City of Big Lake is targeting commuters, travelers and children with the familiar “Golden Arches.” This billboard even recommends you begin reducing your speed to safely make the exit required to stop at McDonalds.
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JP’s Grill and Bar Billboard is located on Hwy 10 in Sauk Rapids. Targeting the over 21 crowd to stop in for a quick spontaneous visit as the billboard is located immediately before the exit ramp.
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Grizzly's and Bonanza Billboard is located on Hwy 23 East, West of St. Cloud. There target audiance is families coming from neighboring towns to shop. The both establishments want the consumer to make up their mind of where they will eat before they get into the city and there are closer options available.
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DB Searl's Billboard, located on Hwy 10 West, South of St. Cloud. The target audiance is the over 21 crowd for drinks and dining. The location of the billboard, the Haven Township and Northern Sherburene County residents would be the target audiance.
This page will describe the different billboards and advertisements that our group took pictures of. Along with these pictures there will be a description of the people that these advertisements are targeting and why they are located where they are. This will help to show the importance of mass communication in the advertisement business.